A successful real estate agent

Being a successful real estate agent is directly related to the amount of effort you put into it. Each region has different requirements for real estate agents, so carefully follow the specific instructions for the place where you live. To achieve success as a real estate agent you need perseverance and personality. By staying connected with all your past and present clients, and by committing to long-term learning, you can reach new levels of prosperity as a real estate professional.

  • Get the license

Find out the rules to obtain the license in the region where you live. Each place has different requirements to be a licensed real estate agent. Search online or contact a brokerage agency in your area to determine what education and licensing requirements exist in the region where you live.

  • Get ready for the real estate exam.

Study the topics included in the real estate exam to prepare you. Many companies offer exam preparation services, but you can succeed by studying properly on your own.

  1. Know well the types of real estate contracts: exclusive listings, open, net, among others.
  2. Review the vocabulary of real estate. There are many specific terms for real estate negotiations. Read as much as you can about the buying and selling process to learn the terminology.
  3. Understand real estate tax laws.
  4. Familiarize yourself with fiduciary relationships and disclosure obligations.
  • Sign up for the real estate exam.

Find a nearby center where you can examine yourself and register for the exam. The exam usually has a cost and requirements are checked in most places. Each region has an independent licensing board that you must contact to know the specifics of the place where you live.

  • Apply for the license and insurance.

Depending on the region where you plan to work, there may be different requirements for insurance or a license. Check with the local real estate association to see what requirements exist in that region.

  • Create a network

Become a member of a registered agent.

Most regions require new agents to work with registered agents for a minimal amount of time. During this time, you will work for yourself anyway, but new agents work under the shadow of a brokerage agency before they can expand and be completely independent.

  1. Consider the area where the agency works.
  2. Find out if the agency specializes in buying or selling.
  3. Find out the benefits that the agency provides to its agents.
  • Develop a contact list.

The success of being a real estate agent depends on the network of contacts you have. Connecting with a wide network of people to have referrals will help you create new contacts.

  1. Use customer management software to keep you up to date with your contact list and not forget anyone.
  2. Ask them for referrals to customers.
  3. Sponsor some local events.
  • Create a website and have presence in social networks.

Connect with people who are not in your immediate circle of contacts, approaching the masses through social networks.

  1. Create pages on the social networks dedicated to your real estate business.
  2. Add on Twitter the listings and some real estate tips when you find them.
  3. Watch what others say or do on social networks to promote new business opportunities.
  4. Post your listings and ways to find other listings on your website.
  5. Keep your biography and sales history up to date on your website.
  • Be extroverted and kind to all the people you meet.

Your personality will strongly affect the people you interact with. Make sure your customers feel special, giving them your full attention when you’re with them.

  1. Be comfortable explaining the terms of the contracts to people who are unfamiliar with the real estate market.
  2. Interact with new people in the community to create new connections.
  3. Listen to customers and attend to their needs.


  • It will take time for you to establish yourself as a real estate agent. Keep your daily work or be prepared for a break in your earnings when you start.
  • Carefully follow all ethical guidelines for real estate agents to ensure you meet all of your obligations in the fiduciary relationship with clients.